Monday, June 1, 2015

Fresh? Local? Maybe, maybe not!

I  saw a discussion this morning re: "Farmer's Markets."  Right off the bat let me be clear - eating fresh and local is a great thing; minimizing processing of food is, as well. All that said, the issue with farmer's markets is that they are free to do or sell almost anything they wish, depending on the state regulations. Here's how that plays out in, say, California:

        "Although the fare sold at farmers markets often is perceived as more wholesome than what’s available on grocery shelves, there is no evidence that it is less prone to cause food borne illness — and it generally receives less federal and local oversight. While few pathogen outbreaks have been linked to farmers markets, most sources of food borne illness are never identified, and small outbreaks often go unreported. For instance, for every confirmed case of salmonellosis, at least 29 cases go unreported, according to federal estimates.

       Congress exempted small farms from the more rigorous safety requirements of the new Food Safety Modernization Act. The exemption applies to farms that gross under $500,000 annually and sell the majority of their products directly to consumers, restaurants or stores in their state or within 275 miles of the farm."
"Within 275 miles?   In local terms, that means your tomatoes could be sold in Orlando as local, yet be grown in Homestead (Fl) or southern Alabama/Ga  with no way of knowing how they were grown.

       In Florida, it's  even less regulated. Here's what is required to be able to sell fresh produce: "If you’re selling fresh produce You need a Growers Permit. These are free. Simply ask Jim DeValerio to register you as a Grower. His number is 904­966­6224 or email: jtd@ufl.edu" Yeah, that's right. All you have to do is ask for the free permit,  and oh yes, if you're selling by weight:  "Your scale must be a certain kind and it must be inspected. Otherwise, sell by the bag, basket or handful."  
For $50, (no questions asked) you can see your produce under the label "fresh from Florida" even though no one will ever ask you to prove that!
For your $50 you have access to logos and pretty posters.

         So, unless you are labeling your produce as "Organic"  (in Florida) you can buy produce grown  anywhere, fertilized  with anything,  and sell it as your own. My suggestion: If you love the idea of fresh, local veggies, plant a garden. In truth buying fresh, unprocessed vegetables regardless of source is far safer in the US than most anywhere, and far more regulated in commercial venues.  

        If that sounds too harsh, here's a softer way of putting it: If you just like buying vegetables off folding tables on the weekends, and don't care where or how they were grown, ignore this. Same if the lure of your local market is mostly the coffee cart and the nicknack vendors.  But if you shop at the farmers market in part to vote with your food dollars—for a stronger local economy, say, and for better stewardship of the land, and for a food network that lets you know exactly what you're putting in your mouth—and if you'd prefer not to feel like a dupe, it turns out that going to the farmers market isn't enough anymore, and it comes with absolutely no guarantee of  "localness" or freshness.   Now you actually have to find out exactly who's behind every folding table, how their business is really doing, and accept the disappointment the answers are bound to bring.

        Want a better idea? look here:  http://www.squarefootgardening.com/ 

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